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西法特西法特
Aug 02, 2022
In Welcome to the Forum
That voice of the customer is really what you want to act upon. It also gives you an opportunity to really re-engage and re-educate [consumers] about the brand.” Wilson Barrett cites Levi’s as a great example of a legacy brand that listens to modern consumers in order to evolve and adapt. “[It has] embraced re-commerce and vintage, which is something that’s really appealing to younger demographics, and that whole idea of ‘hey I can wear the bell bottoms that my mother wore when she was in the sixties’ that’s become very cool. And the only way you can really do that is if a customer raises their hand and says, ‘yes I’d like to engage.’” Another example of this is Under Armour, which as Wilson Barrett explained, digs into data to segment and reward its most loyal customers. “They have a thousand ‘athletes’ who they send products to, and they get real time feedback within hours as opposed to weeks. They are able to change products very quickly and they are more effective,” she said. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. One of the most popular ways to build a value exchange with customers. “REI definitely does a great job with that,” said Wilson Barrett, explaining how the brand also incorporates experiences into the mix. “They’ll take you out and actually show you how to do the hiking or the rock climbing. I think those integrated experiences, for people who really enjoy those types of activities, are really important and it just continues to build loyalty.” This also applies to fashion, particularly post-pandemic. “Think about the stylists within a Nordstrom or at Harrods – they are going to have access to what you bought in the past and make sure that everything works all together. It doesn’t have to necessarily be for a technical brand or very high-priced brand, it can really work throughout.”
Loyalty programs are indeed content media
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