Jun 21, 2022
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How can you create the right content for people at different stages of the buyer's journey if you don't have a deep understanding of their motivations at different points in time? Job Function Email List Start by understanding the buyer's journey. Job Function Email List You may be surprised to learn that there are several models to consider. 60% of tech content marketers show they have a buyer persona, but that's not enough. Says LisaBeets. Click To TweetPrioritize delivering the right content to the right people at the right time Creating the right content for the Job Function Email List right people and delivering it at the right time is tough, especially for tech marketers for all the reasons we've discussed. And, there are many ways to think about this concept. Job Function Email List Create custom content for the channel that will publish. It Help people find the content they're looking for (or don't even know they want) when they arrive on your website Understand what people want to Job Function Email List achieve when they interact with the brand (insert: customer journey map)In short, identify your most pressing goals and needs here, and start taking steps to Job Function Email List gradually improve the way you deliver content to your customers in the most personalized.