Apr 10, 2022
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review before the article is published. This can ensure that the article is well-written, error-free, and meets Google's guidelines. Keep in mind that if you accept guest posts, you must adhere to the same standards as the content you produce in-house. Failure to do so can have serious consequences for the quality of your site. For example, poorly done guest posts can result in a manual penalty from Google. 8. Track content performance Writing an SEO article is not a set and forget approach. You will want to track the performance of this article and learn from the data. By using Google Analytics or an SEO tool like our WordPress SEO plugin, you can see how an SEO post performs in search. You'll want to look at things like:The number of page views Average time on page What queries are driving search traffic to this SEO articleThe Traffic tab of the company employee list Bruce Clay SEO plugin displays analytics data. Google Analytics and Google Search Console data displayed in Bruce Clay SEO WP pluginWith this data, you can: Find out what works and doesn't work against your other SEO articlesUpdate content with new, more relevant keywords Compete better in search results with optimized articles SEO article is a quality, search-optimized article written for both readers and search engines. These articles have a better chance of appearing on page 1 of the search results. There are several reasons why you would want to write an optimized article, including getting more traffic to your site from organic search results. With the right process and the right tools, like the ones mentioned in this article, you're well on your way to winning over both your readers and the search engines.