7. Case studies Promises, possibilities, and schmoozing play a big role, but nothing says more about your agency than cold, hard results. Case studies are an effective way to showcase your skills and expertise. The data doesn't lie, and with carefully curated case studies, you can show how you've helped transform other businesses and strategies in the past. BrightTALK's B2B Content Marketing Report indicates that over 55% of B2B general managers believe that case studies are effective in helping to increase conversion rates and sales. Case studies show how you solve problems and overcome challenges. If you are a B2C company, you need to create a brand that will play on customer experiences and emotions. But B2B business models are all about results, and there's no better way to display them than a case study.
In either case, be sure to provide full details, including the designs you used and the tactics employed. 8. Timelines and Milestones The better you segment your activities and explain your journey towards achieving the client goal, the more successful your response to the RFP proposal will be. Make sure you phrase them precisely, . Add a clear timeline : what will the deliverable be and when will you submit it? Clients who send out RFPs understand that Real Estate Photo Editing some tasks take time, but they will also assign the project to an agency that has the tools, resources, and manpower to complete it on time. Be realistic about your abilities. The more you leave to the imagination, the more questions a company may have and the harder it will be for them to A) Land the project, and B) Actually meet your deadlines and markers if you do. Plan Effective RFP Your proposal should include action plans and your agency's past experience.